By Josiah Ruff
Wow, it’s so amazing what happens when you lose your focus and allow yourself to get distracted!
Five minutes ago I was “approached” and pitched on Facebook. I wasn’t even on Facebook but I heard that little pop indicating I had a new IM but I was actually writing a blog post. He “tried” to be cool about it and engage me in small talk about other stuff but as soon as he had his chance, right into the pitch, and that is okay but once I told him I wasn’t interested he just kept on. What the heck?
Has this happened to you? I can tell you I was pretty annoyed. Don’t get me wrong, I love his product, shucks I even wrote an article about it praising it. But the relentless pitching like a ravenous bulldog was ridiculous.
Listen up, please don’t try to base your sales career on these tactics. Let me say it another way, “this is NOT the way to market”. Yes, I’ve done it before and I hate myself for it but let me be clear, you cannot sustain a business doing it this way.
Okay back to the point, this story is about focus.
I appreciate that there are plenty of people selling this and selling that. People who are claiming this and claiming that. The newest, bestest, brightest, biggest, baddest whatever and they probably are. But this is what you have to tell yourself, you ready?
I DON’T CARE!
You don’t care about their stuff because you market yours. You are not a child who, when he see someone else playing with a toy that he thinks is shinier, drops the one he has to go and take the other. You are a MARKETER! You must believe in your heart that you have the best thing since sliced bread and that’s that. There should be no reason to stop marketing your product or service just because someone makes a claim that yours is inferior.
Statistics, taste tests, popularity don’t matter to you. Why? Because you are focused. You understand that your product has value to people. You may not have met them yet or maybe you have but they want and need what you are marketing, and you are going to get it to them no matter what.
You’ve got to put away the distractions, Facebook, MySpace, Twitter unless you are using them to help YOUR cause. Look, bottom line: you are building your list, your business, not someone else’s. Unless that someone else is your upline.
Am I clear? It’s not the product you are marketing, it’s you. Stop making excuses, stop twiddling your thumbs; stop everything unless it is a productive activity that builds your business.
You wanna be successful? Do you want to be a winner? Then focus, on your business, on you and your personal development, on your target audience. Keep your whits about you because when it comes down to it no one is building your downline but you. Yeah you might get spillover but you know what I mean and who wants to wait for that anyway?
Focus, people, focus. It’s easy to be successful, but the way is just not that sexy, it’s lots of tedious work. Yeah it gets easier as you go but only because of momentum. You don’t get that by sputtering; you get there by trudging. YOU GET THERE THROUGH FOCUS.
Article Source: What’s Stopping You From Focusing on Your Business
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