By Diana Caughell

Years ago, while still in the financial business making my living by selling real-estate and other financial products to high-net-worth clients, I went to a lot of sales and personality development workshop for the primary purpose of learning “how to make sales, how to handle objections and difficult clients, how to close deals, etc. etc.” You, who are in marketing and sales, know all this. Already back then I personally never liked the word nor the action of selling something to somebody else very much. I always preferred educating my clients and giving them as much information as possible to help get them to a stage from where to make an educated decision for themselves. I educated and informed and then let go of it. I was unattached and neutral to the outcome and not coming from a position of lack or neediness. Read More→