How important is the cup that that holds your coffee (or tea)? This video compares life to a cup of coffee. It asks whether the quality or appearance of the cup affects your perception of the coffee, and makes you think about what you really focus on…

There are definitely different points of view possible here: How important is the container? Is the coffee (inside) affected by the vessel that contains it? There has been some research by the Riedel glass company showing very clearly that the shape of a wine glass does affect how you perceive the wine. On the other hand, the video suggests that the cup is only a tool… What do you think?


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