by Elaine Love…
A committed decision initiates forward progress. Positive progress occurs only after a firm decision. “I’ll try” provides a ready made excuse for failure. As long as you give yourself the option of quitting at the first little bump in the road, you have guaranteed the arrival of that bump. Any time I hear “maybe” or “try” I know the odds of success are severely handicapped. “I’ll throw up a marketing campaign and see what sticks” means that decisions are wishy washy. Proceeding with the campaign as a split test implies the expectation of good results with one segment of the campaign and better results with the other segment – a choice of two positives.
