By Meredith Masse

You add the most value when you are true to what you do best: your innate strengths, your natural talents, your unique instincts that make you YOU.

Once you understand these things about yourself and are ready to embrace them fully and shout your Unique Value Proposition (UVP) from the mountain tops, the next step is to demonstrate that you are in fact already that person.

For a business owner, your UVP to your customers might be that you are easy to do business with, especially compared to your competitors.

For a leader or manager, consider creating your UVP for your employees as one who empowers your people to focus on their strengths to add the most value to bottom line results.

For an employee, your UVP ought to be that you are The One to turn to for those things you do better than anyone else on the team.

For a career changer or job seeker, focus your UVP on the value you will bring to a potential employer by doing what you do best naturally. It’s just what you do and you’re really good at it!

The 10 Commandments of Personal Branding

10. Own Your Brand

Be intentional about developing your personal brand or others will create it for you.

9. Be Consistent

Facebook or face-to-face, send the same message.

8. Appearance Matters

Don’t dress for the position you have. Dress for the position you strive for. Same goes online, too.

7. Stand For Something

The most memorable brands have a point of view. What’s yours?

6. Stay Focused

Act in alignment with your values and your ultimate vision and goals.

5. Do Unto Others

Do for others that which you want them to do for you. You go first.

4. Create Brand Champions

Equip your network to advocate for your brand.

3. Keep It Personal

Face-time and other personal touches earn the most points and show you care.

2. Don’t Tell. Do.

Demonstrate your brand in your words and actions. Walk the talk.

And the #1 Commandment

Authenticity. Authenticity. Authenticity.

Be true to YOU: your strengths, your values, and the value only you can add.

Meredith J. Masse, founder and owner of MPOWER Consulting, is a professional development consultant, career coach, speaker and trainer who empowers individuals, teams, managers and leaders to do what they do best… every day. She works with individuals, teams and entire organizations to escape the trappings of traditional professional development and career management – “Fix your weaknesses!” – in order to focus on the fastest way to achieve performance excellence and efficiency: through the optimization of innate strengths, inherent talents and natural instincts in the workplace. Visit http://www.MPOWER-Consulting.net.

Article Source:  10 Commandments of Personal Branding


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